Geneviève Larue completed a bachelor's degree in business administration (B.A.A.) and holds a financial planner designation. She received a scholarship from the Institut québécois de planification financière (IQPF) and was one of the 25 candidates with the best performance in her cohort. She began her career as an advisor in the banking industry before joining iA Financial Group’s Advanced Financial and Tax Services.
Since her arrival at iA in 2021, Geneviève has served as a financial planner within the team. Her main role is to provide illustrations and advice to sales managers. She also contributes to the development of materials for the team and the creation of certain tools.